PCG Digital Marketing is in the middle of a website redesign. You can’t see it yet, but behind the scenes, the marketing, web design and content teams are hard at work, scrutinizing each page for layout and verbiage.

[UPDATE: PCG Digital Marketing’s website launched 7/16/15. Check out our new About Us page here! ]

Today’s task was the “About Us” page. As you can see, we don’t have one. Sure, you can meet our team members and see why you should do business with us, but that’s all you get to know about who we are as a company.

It looks like we’re missing one of the most important pages of a website.

The “About Us” page is your opportunity to connect with potential customers. Whether you’re connecting with them because you both thought of the same idea for a product or the customer loves how your company was named after your grandma’s dog, your “About Us” page should be a personal testament of your company. Whether it includes a behind the scenes video of your trendy office, pictures of your staff working together or pictures of the first office in 1920, this is where your business’s story lies.

As I sat down to write the “About Us” page for PCG, I thought about who we are as a company. We’re pretty awesome. And we’ve done a lot in the almost five years that I’ve been with the company. I’ve worked closely with the CEO and other department heads. I know our services inside and out. I should have had no problems blurting out 500 words about PCG.

But I was stuck.

I delegated the task to a member of the team who has been here for about year. The second I read what she thinks PCG is all about, I knew I made the right decision.

Assigning the task to someone not in-over-their-heads in the day to day of the business made me see what all of PCG’s employees think we’re all about (and we are pretty awesome).

Awesome writing aside, she painted a picture of the big things we’ve done—like grow from one person updating websites to a full team of 50 digital marketers. Speak at national conferences. Win awards.

Your “About Us” Page

Take a look at your company’s “About Us” page. First, make sure it’s yours. It should be unique to your business, not a generic sales pitch. Give potential customers some insight into who you are as a company and why they should do business with you. Let them know how and why you’re a business or how your product came to market. Everyone has a story. Most people have a good story. Tell yours.

Here’s my assignment for you: take your “About Us” page off your website for a day. Ask a few employees of various positions and experience levels to write their own page for the business. You don’t have to use them, but listen to what they’re telling you. There’s a good chance that you were missing something, and that something could end up being a huge opportunity for your marketing.

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.