As we all know, social media is constantly changing, and Facebook in particular. This past month Ads Manager got a huge facelift. The team at PCG has tested out a bunch of the new features and here are four things that we love so far.

Bulk Editing

The new Ads Manager offers similar functionality to that which you’d find in Power Editor. You can easily change the target, budget, and placement of the ad all within the one setting. It’s simple fast, and efficient.

Top Navigation Bar

It now shows you how much you’ve spent in the past seven days! This is a huge plus because you can easily monitor how much you spend. This makes a big difference when you notice that your ad is spending too much because you can just go back in and change the budget. You also have the Manage Ads, Account Settings, Billing, Power Editor, and Tools in the top navigation bar.

Reports

Once you click into an ad you will see three tabs: Performance, Audience, and Placement. You can click into each of these tabs to see the ad metrics. This feature is great because it gives you insight on where the ad is performing best (desktop, mobile etc.), shows you the target audience, and lastly, displays how the ad performed overall.

Layout

We love how easy it is to navigate through Ads Manager! The layout is intuitive and allows you to click through the new pages and tabs to find exactly what you need. This makes the process of getting ads up and running a lot easier, especially for new users.

Of course not everyone can adapt quickly to the new layout (it took me a few days to get used to it), which is why Facebook gives you the option to temporarily switch back to the old version of Ads Manager. Just go to Account Settings where it will prompt you to enter your password again, and then you just click the old version of Ads Manager. This expires September 8^th so there’s no time like the present to dive head first into this new and improved dashboard!

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.