On September 18th, Laura Russo and I were chosen to represent PCG at Google Agency Day in NYC. Google Agency Day is a day hosted by the Agency Account Strategy Team for sharing insights to agency business growth, as well as networking with other agencies.
The day started off with registration and a breakfast. Here, we checked in and mingled with some of the other attendees of Agency Day, as well as some of the Google Account Strategists. Throughout the day we listened to presentations from a number of guest speakers, where they shared some of their experiences in the agency world. Through different activities, we gained some insight on ways to optimize our current accounts, as well as ways to stand out to our potential future clients.
One presentation that really stood out to me was about micro-moments. Dave Byrne, the Global Performance Solutions Lead for Google, gave a presentation on this topic, and gave a lot of insight into how the consumer evaluates purchase decisions. He illustrated the high expectations of a consumer with unscripted decisions, ultimately leading them to conduct a search they may have never thought of making. We learned how to connect the micro-moments through distinguishing the moments and winning the moments — and when we’ve won the moments, realize that they make up one large moment. Through Byrne, as well as Adam Hall, the Product Marketing Manager for Google, we also learned about different campaign strategies and current trends in mobile searches.
After another networking opportunity during lunch, the second half of the day consisted of presentations and activities on communication and practices to win sales in the digital world.
The day ended with a presentation on Google Cardboard, Google’s way of experiencing virtual reality in an inexpensive way. We all received a Google Cardboard viewer, and had a virtual reality experience through the Cardboard app. We were even able to bring some Cardboard viewers back to PCG for the other members of our team to experience the fun as well!
Google then finished the day with a happy hour, another chance to network with other agencies, and a chance for everyone to talk about their Google Agency Day experience.
All in all, Google Agency Day gave us a lot of insight on ways to stand out to our current and potential future clients through many experts in the field. It was interesting to connect with other agencies, hearing what they do, and bouncing ideas off of one another. We learned a lot — from managing micro-moments, to the latest mobile trends, to communication skills and steps to gain sales in the digital world.