An exciting new chapter is beginning for PCG and we wanted to share with you why we are changing our company name (a bit) and what is in store for our customers in the years to come.
As many of you know, in 2005 Brian Pasch started PCG Digital Marketing. Over the past ten years our company has grown into one of the most respected digital agencies in the automotive industry and other verticals.
At the end of 2011, we created PCG Consulting to handle requests from clients for help with marketing strategy, management training and lead handling process development for their employees.
In 2012 we created First Class Educators to handle our live digital marketing conferences and training events, and the list goes on.
While PCG entities continued to grow and be successful under the partnership and leadership of Brian Pasch, Glenn Pasch and Marc McGurren, having separate units led to some confusion in the marketplace. Customers and clients were unsure of how these entities worked together or if they were separate businesses that competed with each other.
This past summer the partners decided that they needed to consolidate the entities so that PCG is seen as one company that can maximize our client’s marketing investments across multiple levels of their business.
With that in mind, as of today all of these entities will unify and be known as PCG Companies.
We feel that having one name will make it easier for businesses to find PCG for superior services in marketing, strategy and education to improve their results.
Our philosophy is simple: ADVOCATE – EDUCATE — ELEVATE.
It is what makes us unique. PCG will continue to write and stand up for our clients when we see current practices that affect our clients in a negative way. Every one of our employees is focused on educating themselves to stay on top of the changing landscape of digital marketing and then using this knowledge to deliver strategies and results to elevate our client’s results.
PCG will continue to help our clients in a unified way to maximize their marketing investments, from driving traffic to their website, optimizing their customer interactions, and then retaining those customers for future business.
We will accomplish this using the following resources:
PCG Digital: Our award winning agency that will deliver customized digital marketing services and strategies that will help clients stand out in their market.
PCG Consulting: Delivering live training, either remotely or in-store for a client’s employees that handle marketing, management, process development and lead handling.
PCG Training: This will be our online training curriculum and our future books we will be publishing.
PCG Events: Will handle all of our live conferences like Digital Marketing Strategies Conference, the AWA Award Ceremony as well as one-day marketing events throughout the year.
PCG Research: This will handle our product specific research papers, our whitepapers and our AWA research guide each year.
Lastly we have also rebranded our reporting dashboard ROI-BOT with a new look, feel and name. It is now known as VistaDash and with it’s new cleaner interface, it will help dealers to be able to see their data clearly, see trends and be able to use this information to make better decisions with their marketing investments.
PCG Companies is your business’s partner for maximizing your marketing investments.By simplifying our message in the marketplace, we know that we will be able to help our current and future clients dominate their markets.
We look forward to being of service.
Glenn Pasch
Partner & CEO | PCG Companies
About the Author
Glenn Pasch is a Partner and CEO of PCG Companies. Glenn continues to author articles for multiple industry publications, blogs and forums as well as continuing his writing online at www.glennpasch.com.