A relationship is going to hit a rough patch from time to time. The true test is what you do when you hit the skids. Are you going to pack it in and walk away or work through the trials and tribulations because your love is worth it?
Well, your digital marketing strategy is worth it and it directly affects your relationship with your customer. It’s time to find out if your company and its strategy are a perfect match, or else your customers might be sending you a break up note instead of a bouquet of flowers that say, “I Love You.”
Check out some of our tips to make sure that your relationship with your digital marketing strategy is as strong as it was in your honeymoon phase!
Reignite the Flame
Break ups are tough on everyone and we don’t want to see you spending your nights cuddled up with Ben & Jerry’s while crying over the unrealistic couples in romantic comedies. You can find that spark again if you follow these simple steps:
You Used to Call Me On My Cell Phone
Make sure you’re focusing on mobile. No, that doesn’t mean going through each other’s phone when the other isn’t around so you can see who they’re texting. A majority of your audience will be coming in through digital eyeballs. If you deliver a mobile-friendly experience, you’ll keep that hotline bling ringing. It’s also important to note that with Google’s new search algorithm, they rank mobile-friendly websites higher in search results.
Respect the Space
Just like any relationship, you need to give each other the space to be unique. You know, Wine Wednesdays with your girlfriends or hitting the sports bar for the football game with your friends. Well, the same can be said for your customers. You have to make sure that your strategy isn’t annoying them. In a time where we are enamored with content, our attention spans have become smaller and smaller. To attract customers and to continue to have them stick around, keep your engagement simple. Sometimes less is more, so be sure that your plan has you engaging with your customers when they’re ready, rather than forcing content onto them like a needy significant other.
Straight Up Now Tell Me
There’s no worse response than, “it’s fine.” Fine never means fine, and when you hear this you’re going to wrack your brain to see what you screwed up. Well, this shouldn’t be the case with your digital marketing strategy. No matter what you’re providing to your customers, be transparent and upfront. The visitor to your site should immediately see and understand what you’re trying to sell or what is being expected of them. Use call to actions, have clear and concise sign-ups, and use social media plug-ins that allow interaction between Twitter, Facebook, and Google+.
The Story of Us
While focusing on mobile is key, you’re going to want to make sure that your digital marketing strategy still focuses on a responsive website design. You can offer rich content for laptop and desktop users that will keep you true to your history by adding photos, having a brief history and an explanation of your values and advantages that will remind your customers why they chose you in the first place. All the while, this will be nicely tucked in to an “About Us” menu, so it’s never in the way for those mobile users.
If you follow these simple tips, your digital marketing strategy will help your customers fall back in love with you and keep your relationship going strong. It’s time you show off just what a power-couple you and your digital marketing strategy are as you keep those customers falling head over heels for you!
About the Author
PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.