Name one person you know without an Instagram account: done. Now, name one person without an email address. Stumped? We are, too.

With social media on the up and up, companies tend to overlook the significance of email marketing. This mistake costs businesses more than they may think. Email marketing is a powerful way to connect with people, and everyone’s on it.

People prefer email deals over other outlets because they are harder to miss, but, if you fail to connect with the consumer through the email, you are sure to lose out on the sale. Following these tips, you can create a meaningful email campaign and connect with customers like never before.

Be relevant

Make sure your emails are as targeted as possible. Don’t simply blast emails to uninterested consumers. Use filters to target specific audiences using points such as gender or location to choose the most relevant consumers.

Get personal

Consumers are more likely to engage with personalized information and recommendations. Personalized emails based on their past engagement increase sales conversion rates by 15-25% and click-through rates by 25-35%. By making customers feel special, you generate excitement and create a better connection with the audience.

Make it simple

Make it as easy as possible for consumers to interact with your email. A form submission must be quick and painless or you are sure to lose the opt-in. Many emails are not opened on a desktop, therefore, it is vital that the email is optimized for mobile phones and devices.

Be trustworthy

Let people know what they are signing up for. Being on their side allows you to empathize with them and gain their trust and loyalty.

Inspect your traffic

Many companies hire marketing agencies to handle their email marketing. Whether you are managing your campaigns internally or relying on an outside source, you must know how to inspect your results. Many times, companies increase marketing budgets and get less in return. To optimize your ROI you must inspect the quality of your traffic using Google Analytics. If you don’t, you can’t ensure that you are reaching your target audience.

Implementing these tips into your email marketing will deepen your customer relationships and give you the best bang for your buck!