Prior to the existence of Youtube, a company called Media272 emerged to help dealerships tap into the goldmine of video marketing. This was only 10 short (or rather long) years ago.

This week on Auto Marketing Now, special guest Jon Nigbor, CEO of Media272, joined Brian Pasch to enlighten viewers on the importance of video marketing.

amn 5.18

Media272 creates customized videos structured to empower the dealership and showcase their staff and equipment. The company sends a professional video team to expedite film and production on the dealership’s turf. Whether it be a “Why Buy From Us” or “Why Service With Us” video, Media272 films all five of the recommended marketing videos for auto dealers. The videos provide effective demographic targeting while communicating the message in an attractive manner. These marketing videos can then be shared on their social media, website, and CRM processes.

Media272 contacts real consumers, and finds the most suitable candidates to share their positive experience at the dealership. The best part is, the consumers love doing it and go on to share the video on their social profiles as well. The marketing and reach opportunities of the videos are endless, and heavily increase the dealership’s ROI while communicating a clear and personable message to the consumer.

Did you know that Facebook names video ads as their number one revenue generator? Auto dealers need to get serious about their video marketing strategies.

Today’s auto dealers are so focused on their next up, that they often overlook new and creative ways to attract their next potential customer. Today’s consumers are heavily influenced by video ads – all auto dealers should pull back the curtain and invite consumers into their dealership via video.

Media272 is not in the advertising business, and therefore, they work with your agencies and partners to create the most effective video message to be re-purposed on all of your marketing channels.

We encourage you to check out Media272’s videos featured in this week’s episode of Auto Marketing Now.

For more information on Media272 contact Jon at jon.nigbor@media272.com.

Strategy Session

Once you create your marketing videos, effective implementation is key. Dealers should place their “Why Buy” video on their hours and direction page, their “Why Trade in Your Vehicle With Us” above the appraisal form, and their “Why Service With Us” video above their service scheduler. Proper placement of these videos can ensure that the consumer has all of the information they need to proceed.

Links to your videos should also be implemented in your CRM email process. Since email templates can get lengthy, the use of video can help keep the email short and sweet while still communicating all of the information.

Email Grab Bag Question:

“If I’m using video, should I use personalized videos for every lead or can I use pre-recorded videos?”

This is dependent upon the structure of the dealership. If you feel that you have the time to create a personalized video for each lead, www.covideo.com is a great platform to use.

For dealers that feel it is unrealistic for their workload, we recommend each sales associate to have five videos that they use in the sales process. Once they record these videos, they can customize their email templates and include a bitly link to their personalized video.

For scripts of the five videos each sales associate should have, email Brian Pasch at brian@pcgmailer.com.

An effective video strategy has become necessary, and we urge dealers to implement one today. Remember to tune into Auto Marketing Now every week for the latest in automotive digital marketing.