Generation Y is continuously changing the marketing world. Let’s just say we know (or think we know) what we want, and when do we want it? Now!

Instant gratification is a powerful force, and it drives the purchasing decisions of today’s consumers. Unlike ever before, consumers can make effortless purchases with the click of a button. They are unable to resist what they want, even when it directly contradicts what they need.

Because of our ubiquitous devices, very little patience is required. We live in a world where you can get what you want, when you want it. This may be a toxic mindset for individuals, but providing instant gratification in your marketing could be the key to converting more consumers.

By implementing (and delivering) a ‘now’ message, your business can appeal to consumers’ need for instant gratification. Headlines promising a valuable benefit in a desirable amount of time, such as, “Lose 10 LBS in 10 Days,” are highly effective when marketing to today’s consumers.

You already know the significance of promising and delivering a valuable product or service, but the time period in which you deliver said benefit is critical. Below are a few ways to meet consumer’s craving for instant gratification:

Provide 24/7 Help

Your (potential) customers want information, and the best way to give it to them is through a 24/7 chat or email service. For industries with a client base that prefers to use the telephone, around the clock answering services can be brought on board. The on-demand support provided by these services give the customer what they want, when they want it.

Provide Informative Resources

Providing information before the consumer even has to ask for it allows them to continue through the path to purchase. Downloadable PDFs, infographics, photos, reviews, shipping options and educational videos readily available on your sites gives shoppers the answers and insights they need to feel comfortable making the purchase.

Enable Online Sales With Faster Shipping

Regardless of your industry, online sales are crucial. Today’s consumer wants to do as much of the purchasing process online as humanly possible. Even Dunkin Donuts now allows you to order online — talk about revolutionary! Financing software implemented into your website could be beneficial if your business deals with larger ticket items.

Larger retailers like Amazon and Walmart offer customers same-day delivery options. It wouldn’t come as a surprise if consumers soon expect the same service from smaller businesses, as well. Utilize the same day or next day shipping options provided by FedEx and UPS to give customers that same level of instant gratification.

Remember to play up your ‘now’ message and highlight the timely efforts that differentiate your business from the competition. Sweetening the deal with a complimentary downloadable product, relative to the product of purchase, to hold the customer over until they receive their purchased product or service can help fulfill their desire for instant gratification.

Your ‘now’ message will undoubtedly capture the attention of consumers, but you must deliver on your timely promise! There are plenty of modes and methods to get consumers the information, products, and services they want, when they want it. Don’t be the ‘snail mail’ brand of your industry, attract and convert more consumers with a ‘now’ marketing message.

To create a powerful and effective ‘now’ message, check out our expert social media advertising services.