Want to know the secret to selling more vehicles? A dominating digital marketing strategy! PCG Companies’ Brian and Glenn Pasch will be heading out to Las Vegas this August to share their expertise at the Digital Dealer Conference.

The Digital Dealer Conference will be held in Las Vegas, Nevada August 8-10. With 88 of the top 100 dealer groups in the U.S. in attendance, Digital Dealer empowers attendees to create and refine a seamless omnichannel car buying experience.

Brian Pasch, Founder of PCG Companies, and Glenn Pasch, CEO of PCG Companies (exhibiting at Booth #235) have dedicated their careers to shape a better automotive digital marketing world. Brian and Glenn have created market-leading dealerships with their automotive digital marketing training (online workshops and mentoring programs for dealerships) and automotive marketing research reports and their superior services including automotive consulting, SEO, social media marketing, paid search, content writing, website design, remarketing ads, video pre-roll, and more.

DigitalDealer

Optimizing and Inspecting Google AdWords

Brian will use his vast experience in automotive SEO and SEM to host an advanced session titled, “Optimizing and Inspecting Google AdWords – How to Maximize the ROI of Your Investments in Google Advertising.” A great portion of your marketing dollars are spent on AdWords, yet many dealers aren’t optimizing their investments. Brian’s session will empower automotive dealers to maximize their ROI and sell more cars using all of the advertising opportunities Google offers. Dealers will leave this session able to understand all advertising channels and targeting offered by Google, the Key Performance Indicators (KPI) for online advertising, and how to inspect the quality of website traffic generated by Google AdWords campaigns.

The Top 5 Ways Automotive Dealers Can Transform Their Marketing in a Digital World

Brian Pasch will also co-host an advanced session with Valerie Vallancourt, Director of Marketing at Outsell and Kristy Elliot, Executive Manager at Sunshine Chevrolet titled. The session titled, “Top 5 Ways Automotive Dealers Can Transform Their Marketing in a Digital World and Increase Customer Engagement” will equip the audience with the skills to engage with consumers at each unique stage in the buyer’s journey including websites, search advertising, email, social, direct marketing, and the general automotive web. Attendees will leave with a better understanding of the latest techniques such as buyer detection, and the tools to expand your marketing with tailored consumer engagement methods.

How to Measure If Your Digit Advertising Dollars Are Working to Sell More Cars

Automotive digital marketing maven Brian Pasch will be on a Digital Dealer keynote panel as well titled, “How to Measure If Your Digital Advertising Dollars Are Working to Sell More Cars and Service.” Brian will be joined by Kathi Kruse, Found of Kruse Control Inc, Joni Stuker, President of Owner Connect, and Moderator David Villa, Present and CEO of IPD, to discuss the challenges dealers face when they attempt to measure the success of their advertising investments. This information-packed panel will provide specific performance improvement tactics and actionable strategies you can immediately apply when returning to the dealership.

Unleash the Power of Connected Marketing

Glenn Pasch will co-host an intermediate session with Troy Soring, CEO of Dealer World, titled, “Unleash the Power of Connected Marketing – Stop Wasting Marketing Dollars and Learn Strategies Necessary to Compete in Today’s Marketplace.” The truth is, dealers waste money each month because they fail to connect their marketing efforts across all platforms. Glenn and Troy will explain how to connect each of your marketing opportunities, address any holes in your online strategy and explain how to get your team onboard for superior performance. Attendees of the session will receive a free copy of their bestselling book, The Power of Connected Marketing.

Join Brian and Glenn at the Digital Dealer conference in their efforts to create a new generation of digital leaders and transform the misshaped world of automotive digital marketing — and don’t forget to stop by PCG’s Booth #235!