Ever wondered what the next big digital advancement will be? From computers to cell phones, we seem to have it all. That was, until we began mastering the art of virtual reality.

Join Brian Pasch, and this week’s guest Pat Hadnagy on Auto Marketing Now to find out how virtual reality can benefit your dealership.

amn 8.3

A few companies have already paved the pathway to a greater digital world with their virtual reality headsets. The RelayCars App from Evox Images will allow shoppers to plug their phone into their virtual reality headset. Virtual reality headsets will be huge for gaming, and will likely become a standard household device. Once the device with the RelayCars App is plugged in, consumers are brought into a virtual showroom. Shoppers can view specific vehicles, spin vehicles for 360-degree views, turn on headlights, change vehicle features, and view pricing as shown below. Shoppers can sit inside the vehicle and from the driver’s seat, inspect all internal features, and even go on a virtual test drive.

amn 8.3 VR

By simply touching the headset, all navigational controls can be activated. By the time your shopper enters the dealership, they have already formed an emotional attachment to that specific vehicle. This new tool will enable virtual reality to revolutionize automotive design by allowing manufacturing teams to view different headlights, trims, wheels, and all other features in a real environment to make better design decisions.

We suspect that OEMs who are willing to embrace virtual reality will experience great advantages and rewards for doing so. Too often in the auto industry, leaders are reluctant to embrace digital enhancements. Mobile integration and Facebook advertising are a prime example of this – yet it ends up being only a matter of time before they are forced to adapt to compete in the market.

First adaptors are always at an advantage. We strongly urge OEMs and dealerships to get ahead of the curve and join the latest movement in the digital age.

Virtual Reality will help save businesses and consumers a great deal of time and money. For more information, visit the Evox website or contact Pat directly at phadnagy@evox.com.

Marketing Tip:

Most searches using the dealership name take shoppers directly to the homepage, but what is often overlooked is the fact that AdWords allows you to control where the click goes. Dealers should try bringing shoppers to a special landing page, offering a brand value proposition and buttons linked to the most popular pages. Your brand value proposition can be in the form of a video to further engage shoppers.

Sending thousands of clicks to your homepage doesn’t allow for detailed insights. Test out different landing pages, and determine if a separate page is engaging more consumers than your homepage.

Email Grab Bag Question:

“I’ve heard a lot about click fraud, how do I know if my clicks are real people?”

Dealers’ sites are often overwhelmed by bot clicks. A great way to inspect all traffic and determine if you are a victim of bots is by using Orbee. Orbee is a software that inspects dealer’s traffic and detects any and all bots. If interested, you can get a low-cost trial of orbee by visiting https://orbee.co/.

Want more on the latest in the auto industry? Tune into Auto Marketing Now with Brian Pasch every week for the greatest automotive digital marketing tips.

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.