Creating professional grade videos doesn’t have to be hard, and it most certainly doesn’t have to be expensive. For under $1,000, you can get everything you need to make engaging videos right in your dealership.
This week on Auto Marketing Now, Brian Pasch covers Part 1 of his two-part series on video production and marketing strategies.
Dealers must embrace video for their marketing communications to local consumers. These videos can be used on your website, Facebook, CRM, and anywhere else!
For $150, you can get a simple green screen kit from Amazon. The collapsible rod allows the kit to be portable, so you can bring it to multiple filming locations.
When setting up your kit, you should iron the green screen to ensure it lies flat. Your green screen should continue onto the floor to create a more complete background. Once your background is set up, you can position your three lights to light up the background and the people in the video as efficiently as possible. You’ll most likely want to place one light to the left, one to the right, and one in the back for optimal results. The lights in this kit have light baffles which help diffuse the light for better lighting. Be sure to stand out from the screen to eliminate any shadows. This kit is very simple to use in your dealership, even at multiple stores!
We also recommend getting a tripod, along with a camera featuring an audio input jack. This will allow you to wear a wireless microphone, while the other end is plugged directly into the camera to eliminate background noise.
Creating engaging videos doesn’t have to be a daunting task, and it must be a major part of your dealership’s digital strategy. Tune into next week’s session for insights on filming, converting, and editing your video!
Email Grab Bag Question:
“I am just starting to establish a video marketing strategy; how long should my videos be?”
If your video is too long, your message will be lost. While walk around videos and testimonials can be longer, a good rule of thumb to follow is as follows:
- 15-30 seconds for video pre-roll
- 1 minute for Facebook
- 40 seconds for Twitter
In each of these videos, you must do something to capture the viewers’ attention within the first few seconds. Shorter videos that are driven back to a click are best, and longer videos are better saved for consumers who are already committed.
Remember: iron your green screen, adjust your lighting, and tune into Auto Marketing Now for the latest in automotive video marketing.
About the Author
PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.