Did you know that sending a consumer a video increases the likelihood that they’ll come to the dealership by 63%?
This week on Auto Marketing Now, join Brian Pasch and Tim Cox as they explore CarNow’s virtual concierge services.
CarNow is a communication platform that bridges the gap between chat and digital retailing. The more prepared a customer feels coming into a store, the more successful the dealership will be. Therefore, CarNow shares rich content and media with consumers, giving the shopper as much time as he or she needs to get information and feel confident about the purchase.
This is a breath of fresh air compared to the approach of most dealership chats, which focus on getting the customer’s contact information to call and discuss their questions. Dealers must shift their focus from lead generation, and instead, value customer education, which is far more effective in creating meaningful relationships with their brand.
The CarNow customer engagement platform is integrated with finance tools, video tools, and trade-in evaluations tools to give the shopper the best experience possible. The team is trained to deliver superior customer service-they are able to seamlessly send shoppers videos, walk them through their trade-in values, and much more directly from the chat window.
CarNow’s expertise in chat engagement makes them a valuable asset to any dealership, especially those that do not have efficient bandwidth in certain departments. This is particularly beneficial to fixed operations departments, which often have to place a consumer on hold before helping them. The CarNow platform allows customers to click on parts through the integrated parts catalog. The platform knows what the dealership has in stock, and can facilitate the entire parts transaction so that customers don’t have to wait for a parts counter clerk.
The engaging platform also works proactively to enhance your marketing efforts. Dealers can improve their email marketing strategies using chat buttons, which immediately trigger a chat with a CarNow agent.
With 24/7 coverage for their dealers, the platform has experienced tremendous results. For more information, visit CarNow.com or schedule your demo with Tim today at tim@carnow.com.
Marketing Tip:
Video is a highly-engaging tool that should be integrated into your email strategy, or on some of your landing pages such as the “Why Buy” or “Why Service” page. A video will help humanize the experience and get more customers through your dealership’s doors.
You can use tools such as www.camtasia.com to edit your dealership videos. Using this editor, you can capture your video screen to create tutorials or show shoppers how to use a function on your site. You can even record your smartphone screen.
Video is vital to your dealership’s marketing success. If you need help creating your videos, contact Brian at Brian@pcgmailer.com–and tune into Auto Marketing Now for more industry-dominating strategies!
About the Author
PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.