Santa is making a list, and he’s checking it twice. Will your digital marketing campaign fall under naughty or nice?

The holiday season is the most active time of year for consumer spending, and according to the National Retail Federation, 46% of holiday shopping was done online last year. A great holiday marketing campaign can do wonders not only for pushing conversions, but for leaving a lasting impression on future customers as well. These shoppers have the holidays on their minds, and they’re going to be drawn toward holiday-themed content as a result. Follow these tips to get the most out of this year’s holiday frenzy!

Decorate Your Website

Christmas decorations aren’t just for trees. Try giving your site some personality with holiday themed banners or specials. This will help build an emotional connection with shoppers while celebrating the holiday cheer with them.

If your business has a graphic design team, have them develop a holiday-themed logo for your website. If not, many website providers offer ways to dress up your content.

Optimize Your Website’s Load Time

In today’s fast-paced world, the quickest way to lose online shoppers is to have a slow website. If you’re having problems with load time, a number of tools are available to help you determine what’s slowing your site down. Try using Google’s PageSpeed Insights tool or GTmetrix.

Both of these tools will not only provide you with valuable suggestions for improving your website’s load speed, but they’ll teach you how to implement them as well. This is also a good time to talk to your web hosting provider and make sure your website is ready for the uptick in traffic you want your holiday campaign to generate.

Craft Useful Holiday-Themed Content

Figure out what your customers want during the holiday season, and give it to them in the form of compelling content. Some of the more popular topics during the holidays are gift-buying guides, decision-making guides, and seasonal tips.

One of the best things you can do with your content this time of year is to find a way to help your customers build a pleasant, new memory. If you’re the one who provided the recipe for a family’s new favorite Christmas dish, or who introduced a great new holiday activity, you’ll have a place in their hearts forever.

New and helpful content also has SEO benefits—Google likes websites that update often.

Push Your Holiday-Themed Content and Specials on Social Media

Having even the best content, or the most remarkable holiday deals, doesn’t mean a thing if no one knows about it. Social media is one of the best ways to get your content out to your network, and beyond. Be sure to push your best stuff on all of your social media platforms, and target relevant trending topics and hashtags in your descriptions.

Keep in mind that you’re not the only business working to get its stuff out there this time of year, either. Paid opportunities may be the way to go if you’d like to ensure your content and specials find their way to their desired audience.

Optimize Your Website for Mobile

Santa has to make his way around the whole world in one night, but he’s not the only one that’s on-the-go this time of year. Of that aforementioned 46% of holiday shopping that’s done online, 21% of that is done on mobile. That’s a big chunk of your shoppers! If your site isn’t optimized for mobile, those potential customers will go somewhere else.

Make sure that your website’s holiday updates scale down in a way that keeps your site clean, simple, and easy to navigate. Keep in mind that mobile users are, well, mobile! They’re on the go and they want information quickly—give it to them.

Following these tips will send your digital marketing campaign well on its way toward a top spot on Santa’s (as well as Google’s) nice list. Be sure to check PCG’s blog regularly for up-to-date information on the latest news and information in digital marketing.