Eatontown, NJ (January 28, 2017)—Brian Pasch, automotive digital marketing expert and founder of PCG Companies, announces the 2017 Automotive Engagement Conference (AEC) Tour. Pasch will accompany seven automotive marketing companies in seven U.S. cities, beginning in March, 2017.

Supporting Pasch’s latest book, “Swimming with Digital Sharks,” and the PCG Engagement Project, the AEC Tour presenters will help auto dealers learn how to identify malicious BOTS, advertising BLUNDERS, and budget BLOAT in their marketing investments. The conference speakers will be advocating Pasch’s current advice to dealers: “Measure consumer engagement on your websites to improve marketing and sales results.”

The primary sponsor of the AEC Tour is LotLinx. The company recently announced LotLinx TURN, the automotive industry’s first cloud-based marketing platform designed to analyze inventory, build VIN-specific campaigns, and spur engagement all within one easy-to-use interface.

LotLinx TURN supports the five new marketing metrics defined in the PCG Engagement Project: Cost-per-Engagement (CPE), Engagements-per-Session (EPS), Zero-Engagements-per-Page (ZEP), Button-Click-Rate (BCR), Form-Completion-Rate (FCR).

Industry-leading MarTech companies are joining forces with PCG to educate dealers on the latest online strategies for connecting with today’s shoppers and measuring engagement. AEC Tour sponsors include CarNow, Conversica, AutoHook powered by Urban Science, CarWars, VistaDash, and fusionZONE Automotive. All sponsors are certified to support the PCG Engagement Metrics and transparent reporting standards in Google Analytics.

The AEC Tour schedule will reach these U.S. cities in spring, 2017:

  • Atlanta, March 23rd
  • Detroit, April 6th
  • Tysons Corner, VA, April 20th
  • Dallas, April 25th
  • Teaneck, NJ, May 9th
  • Los Angeles, May 11th
  • Chicago, June 1st

Dealers can reserve tickets at http://pcgcompanies.com/aec/.

Dealers attending the AEC Tour will receive over $300 worth of Pasch’s educational materials including his latest book, “Swimming with Digital Sharks,” and his best-selling book on Internet Sales Process, “Selling Cars in a Digital Age.” Dealer attendees will also be given access to two popular PCG online training workshops: “Google Analytics” and “Automotive Online Marketing.”

About Brian Pasch

Founder of PCG Companies, Brian has built his automotive business insights and strategies on a foundation of 20+ years in information technology and marketing leadership.  Brian Pasch is an avid writer and blogger, and his commentaries on automotive digital marketing and sales process populate professional social websites everywhere. He travels extensively around the globe helping automotive professionals adapt to changes in consumer shopping patterns, learn better online marketing strategies, and sell more in this digital age.

Brian and his team at PCG Companies have created the automotive industry’s most comprehensive library of online workshops for digital marketing, sales process, and management training. These workshops allow him to mentor the next generation of automotive professionals, all of whom need data analytics, multi-touch attribution technology, and online marketing skills to lead their dealerships in the years ahead.

Press Contact:
Gina Orlando
Gina.Orlando@pcgmailer.com
732-450-8200

About the Author

Gina Orlando is the Marketing Manager at PCG and is passionate about learning new things and keeping up with the latest marketing, social media, and pop culture trends. In her spare time, she enjoys listening to country music, online shopping, and anything chocolate.