The thought of blogging can be daunting to many people who are not accustomed to writing. Many business owners feel that blogging or having a business blog is a waste of time and not a beneficial way to maintain or gain customers. However, that is not inherently true.

Blogging is an “art-form” that has grown (and continues to grow) among businesses of all kinds. Studies show that 60% of businesses who blog acquire more customers over time, which allows for your ROI to continue to grow. Not only that, but blogs also add a personal touch to the businesses itself. They can be used as a way to show customers that not only are you a rockstar at what you do, but you also like to be involved with other things around the community. Still think keeping a business blog is an unnecessary tool? Let’s take a look at these four reasons of why a business blog is important.    

It Establishes Brand Voice

Everyone has a voice—including your business. When you write a blog post, it should represent your brand’s voice. By doing so, it allows customers, and potential customers, get a feel of what your business is about and what it represents. It is also a helpful tool for when new products or services come into play. For example, if you own a car dealership and a specific brand is about to release a new model, a great way to pump up shoppers is to create a blog post about the new vehicle and the beneficial features it can offer drivers in the area. Not only will this allow customers to keep an eye out for the vehicle at your dealership, but it will also keep them coming back to your website for more information when they need it.

It Generates SEO

To help get your content noticed by more than just the people that already follow you, you can optimize your blog content. By optimizing your blog content with keywords and links, this will help search engines find your content. Search engines search for the most optimized content, and if you are on the ball with your optimization, or have a killer SEO company helping you optimize your content for you (cough, cough PCG Digital), you will notice that you will (overtime) land at the top of all the search lists!

It Keeps You Relevant

When time and focus starts running low, delivering purposeful content can be hard to generate. However, blogging can save the day! Bet you thought you’d never hear those words before, right? A content calendar can easily be created for your business blog, which not only helps your business stay on track with content, but ensures that impactful and relevant content is consistently being published on your website.    

It Can Be Fun

Blogging can be FUN! Your blog is a way to express your business views in a more conversational tone and format. It can be stimulating to customers just learning about your business and something that you can look forward to completing. It can also be used as something that your readers look forward to as well, considering most ‘technical terms’ will be set aside. Free reign comes with blogging, so talk about your community involvement, business events, and outside affairs that go beyond your social media outlets.

Overall, having a business blog can help your business grow. It is a way for current and future customers to take a peek inside your business, and get to know you on a more personal level. So, throw your fear of writing, and the stigma of “blogging” out the window and prepare to see the benefits that a business blog can do for you!