PCG Companies, an industry leader in automotive marketing strategies, online education, and data reporting, is pleased to announce that the Automotive Analytics and Attribution Summit (AAAS), a unique event dedicated to online marketing analytics and attribution for the automotive industry, will be held November 8-9 in Boca Raton, Florida.
The AAAS was organized by PCG Companies Founder, Brian Pasch, to bring thought leaders, technology companies, and dealership managers together to solve the unique attribution challenges in the auto industry. Manufacturers, marketing technology companies, marketing portals, and dealership managers will present their research, case studies, and challenges in a forum that will seek to define next steps to evolve online marketing standards the automotive industry.
“Millions of dollars each year are being wasted because of loose advertising reporting standards and outdated last-click attribution models,” said Brian Pasch. “Dealers need to unite and demand greater data transparency from their marketing partners to create multi-touch attribution models, and I’m excited to bring the automotive industry together to make 2018 the year of greater transparency, attribution, and marketing optimization.”
A new book by Pasch, entitled, “Who Sold It?”, is to be officially released at the AAAS. This new book reviews the strategies, technologies, and metrics that will help business owners of all sizes to better identify their Return on Ad Spend (ROAS) and the marketing investments that are helping them meet their sales goals and objectives.
“Who Sold It?” is now available for pre-order at a special introductory price now through October 15th.
Automotive Marketing Managers and OEM Managers overseeing digital are encouraged to invest in educating themselves on analytics and attribution. For more information about the AAAS or to purchase tickets, please visit: www.automotiveattributionsummit.com