Author: Brian Pasch

Brian Pasch is the founder of PCG companies. PCG provides customized marketing and training solutions for businesses that are committed to dominate their local market.

PCG Announces Strategic Alliance with Cox Automotive

EATONTOWN, NJ—PCG Companies, a leading automotive analytics and marketing consultancy firm, and Cox Automotive today announced a strategic alliance by which Dealer.com websites (a Cox Automotive brand) will support the PCG Specification for consumer engagement events and goals in Google Analytics (GA). Dealers using the Dealer.com website platform will have a standardized implementation of GoogleRead More »

FordDirect Selects ELEAD1ONE As Exclusive CRM

ELEAD1ONE, an AWA award winning CRM platform, has been chosen by FordDirect as the exclusive recommended CRM platform for Ford dealers in the United States. The new partnership, announced on a recent webinar by FordDirect, will offer Ford dealers enhanced customer management services, mobile CRM, and customized desking tools. For example, ELEAD1ONE CRM will automate recallRead More »

Hyundai Adds Dealer.com To Dual Web Provider List

Another active day for automotive website marketing news – Hyundai dealers now have TWO choices for their automotive website platforms. Dealer.com’s seamless website platform is now part of the Hyundai certified website provider; a dual exclusive deal that includes CDK Global, formerly Cobalt. This program expansion gives Hyundai dealers access to Dealer.com’s award winning integrated online advertising softwareRead More »

LotLinx Delivers Measurable Internet Sales Leads

LotLinx is a performance based inventory syndication solution where dealers only get charged only if qualified traffic comes to their website Vehicle Detail Pages (VDP). Lotlinx provides measurable traffic, leads, and phone calls – with results you can see!Read More »

Stop Pissing Off Mobile Car Shoppers

Your dealership needs to get your mobile first strategy is place; deliver a first class experience to mobile car shoppers and sales will rise. Your monthly cost for the website pales in comparison to how much money you are losing because of your terrible mobile website.Read More »