4 Marketing Resolutions to Keep in 2018

With 2018 rapidly approaching, you may be thinking about ways to improve certain aspects of business in the new year. Here are four resolutions you should consider keeping come January to help make it your most efficient and profitable year yet: Take a Hard Look at Your Team. Now, I’m not saying start fresh withRead More »

PCG Announces Strategic Alliance with Cox Automotive

EATONTOWN, NJ—PCG Companies, a leading automotive analytics and marketing consultancy firm, and Cox Automotive today announced a strategic alliance by which Dealer.com websites (a Cox Automotive brand) will support the PCG Specification for consumer engagement events and goals in Google Analytics (GA). Dealers using the Dealer.com website platform will have a standardized implementation of GoogleRead More »

How to Use Facebook Ads for Your Dealership

Facebook has grown from a platform of social connection for college students to a billion-user entity where people of all ages can connect, share videos, shop, sell inventory, send messages, video chat, and more. Of course, it also has become a news source and is slowly transitioning into a search platform with its easy toRead More »

New Event Leads Discussion on Automotive Analytics & Attribution

PCG Companies, an industry leader in automotive marketing strategies, online education, and data reporting, is pleased to announce that the Automotive Analytics and Attribution Summit (AAAS), a unique event dedicated to online marketing analytics and attribution for the automotive industry, will be held November 8-9 in Boca Raton, Florida. The AAAS was organized by PCGRead More »