Keep Calm and Custom Audience On

With Facebook's announcement to end their relationship with third-party data, it would be the norm for marketing teams and social advertisers to wonder what the status of their advertising campaigns with Facebook would be.   Yes, I was one of those marketers—but before making a comment or assumption as to where this would take us,Read More »

2018 NADA Survival Guide for Auto Dealers

The 2018 National Automotive Dealers Association (NADA) Convention is right around the corner, and if you’re an auto dealer planning on attending this large-scale event, it’s best to go in with a game plan. The conference kicks off Thursday, March 22nd, and the exhibit floor runs from Friday, March 23rd through Sunday, March 25th inRead More »

PCG Companies to Exhibit at 2018 NADA Convention

PCG Companies, an industry leader in automotive marketing strategies, industry research, online education, and data reporting will exhibit at the National Automotive Dealers Association (NADA) Convention. PCG Companies, including their marketing intelligence tool, Vistadash, will be exhibiting at Booth #2192C starting Friday, March 22nd through Sunday, March 24th. At NADA, PCG will be unveiling theirRead More »

Is SEO Still Relevant?

It’s a new year—do you have a new digital marketing strategy? If so, I hope search engine optimization is part of it. Despite what you may have heard, SEO is not dead—and if you’re worried about paid ads cannibalizing clicks from organic on Google’s search engine result pages (SERPs), just know that there’s enough clicksRead More »

5 Tips for Driving Foot Traffic to Your Dealership

As a digital marketing agency, one of our most frequently asked questions is how we are going to turn online footprints into physical ones. Face it, you could have a reach of 100,000 people or 1,000 website clicks, but that doesn’t necessarily mean you made even one sale. Target customers need an incentive to chooseRead More »

4 Marketing Resolutions to Keep in 2018

With 2018 rapidly approaching, you may be thinking about ways to improve certain aspects of business in the new year. Here are four resolutions you should consider keeping come January to help make it your most efficient and profitable year yet: Take a Hard Look at Your Team. Now, I’m not saying start fresh withRead More »

PCG Announces Strategic Alliance with Cox Automotive

EATONTOWN, NJ—PCG Companies, a leading automotive analytics and marketing consultancy firm, and Cox Automotive today announced a strategic alliance by which websites (a Cox Automotive brand) will support the PCG Specification for consumer engagement events and goals in Google Analytics (GA). Dealers using the website platform will have a standardized implementation of GoogleRead More »