Meet Google My Business’s Newest Feature: Google Posts

Google announced yesterday that its latest Google My Business feature, Google Posts, is now available in all business accounts. I’m playing it cool here, people; inside I feel very “!!!” about this new feature because I think it’s a big deal for small businesses. What Are Google Posts? Google Posts allow your business to highlightRead More »

What’s in a CTA?

Whether it’s a blog, an email campaign, a video blog, or a billboard on the highway, your main goal in marketing should be to inspire action. You have to structure your message in a way that leads to a logical conclusion where the consumer is compelled to act. This is where it gets tricky, becauseRead More »