Takeaways From Facebook Blueprint

On May 15th, I was personally invited by our Facebook Partner Manager to attend Facebook Blueprint live at Facebook’s headquarters in New York City. The event was an all-day interactive workshop for social media professionals. For those of you who do not know what Facebook Blueprint is, it is a program designed to equip marketersRead More »

Content 101: Blog Posts vs. Pages

Whether you’re addressing a common customer question, chiming in on the latest news, or providing key information, we all know how important it is to be adding fresh, quality content to your site. When you’ve got something to say, though, it’s important to put it in the right place. The key choice you need toRead More »

Keep Calm and Custom Audience On

With Facebook's announcement to end their relationship with third-party data, it would be the norm for marketing teams and social advertisers to wonder what the status of their advertising campaigns with Facebook would be.   Yes, I was one of those marketers—but before making a comment or assumption as to where this would take us,Read More »