Category: Automotive

5 Tips for Driving Foot Traffic to Your Dealership

As a digital marketing agency, one of our most frequently asked questions is how we are going to turn online footprints into physical ones. Face it, you could have a reach of 100,000 people or 1,000 website clicks, but that doesn’t necessarily mean you made even one sale. Target customers need an incentive to chooseRead More »

PCG Announces Strategic Alliance with Cox Automotive

EATONTOWN, NJ—PCG Companies, a leading automotive analytics and marketing consultancy firm, and Cox Automotive today announced a strategic alliance by which Dealer.com websites (a Cox Automotive brand) will support the PCG Specification for consumer engagement events and goals in Google Analytics (GA). Dealers using the Dealer.com website platform will have a standardized implementation of GoogleRead More »

How to Use Facebook Ads for Your Dealership

Facebook has grown from a platform of social connection for college students to a billion-user entity where people of all ages can connect, share videos, shop, sell inventory, send messages, video chat, and more. Of course, it also has become a news source and is slowly transitioning into a search platform with its easy toRead More »

New Event Leads Discussion on Automotive Analytics & Attribution

PCG Companies, an industry leader in automotive marketing strategies, online education, and data reporting, is pleased to announce that the Automotive Analytics and Attribution Summit (AAAS), a unique event dedicated to online marketing analytics and attribution for the automotive industry, will be held November 8-9 in Boca Raton, Florida. The AAAS was organized by PCGRead More »

PCG Companies Becomes NIADA Member Benefit Partner

Provider of Marketing and Training Services Offers Association Members Discounts on Online Courses and Marketing Packages   Eatontown, NJ (Aug. 3, 2017) —  PCG Companies, a leader in automotive marketing strategies, online education and data reporting, has teamed with the National Independent Automobile Dealers Association as its newest National Member Benefit partner, providing discounts for association members.Read More »

PCG and Conductor Partner on Automotive SEO Solutions

Eatontown, NJ (July 6, 2017)—PCG Companies, an industry leader in automotive digital marketing strategies, is proud to announce their partnership with Conductor, as the only automotive marketing agency fully integrated within the Searchlight platform. Through this partnership, PCG will have the ability to develop smarter strategies for their automotive clients based on the performance ofRead More »