Category: Digital Marketing

4 Marketing Resolutions to Keep in 2018

With 2018 rapidly approaching, you may be thinking about ways to improve certain aspects of business in the new year. Here are four resolutions you should consider keeping come January to help make it your most efficient and profitable year yet: Take a Hard Look at Your Team. Now, I’m not saying start fresh withRead More »

PCG Announces Strategic Alliance with Cox Automotive

EATONTOWN, NJ—PCG Companies, a leading automotive analytics and marketing consultancy firm, and Cox Automotive today announced a strategic alliance by which Dealer.com websites (a Cox Automotive brand) will support the PCG Specification for consumer engagement events and goals in Google Analytics (GA). Dealers using the Dealer.com website platform will have a standardized implementation of GoogleRead More »

It’s All In the Ad Content

Testing out ad content is very important to be successful in social media advertising. What works for one business and market area may not work for  another. We often run Lead Objective ads, where we collect leads for our clients. Ad content is important when it comes to getting someone to engage with an ad—especiallyRead More »