Category: Digital Marketing

It’s All In the Ad Content

Testing out ad content is very important to be successful in social media advertising. What works for one business and market area may not work for  another. We often run Lead Objective ads, where we collect leads for our clients. Ad content is important when it comes to getting someone to engage with an ad—especiallyRead More »

What’s in a CTA?

Whether it’s a blog, an email campaign, a video blog, or a billboard on the highway, your main goal in marketing should be to inspire action. You have to structure your message in a way that leads to a logical conclusion where the consumer is compelled to act. This is where it gets tricky, becauseRead More »