Last year, Denise brought you the Summer of Social program, where she walked attendees through the ins and outs of social branding and advertising. This year, she’s being joined by Janette Conwell, Social Media Specialist at PCG. Together, they have created a structured 4 part webinar series to not only motivate attendees to advance in social, but understand why results are there. Summer of Social will also include access to our online Social Media Specialists Certification.

Join Denise and Janette this summer for the Summer of Social Program. Webinars are best viewed live so you can join in on the live discussion! 

Denise Casagrande, Social Media Director at PCG, has made a career out of testing and writing about social advertising advancements as they’re put into place. Residing at the Jersey Shore, she co-wrote her first book ‘Can You See Me Now?’ and created the Automotive Social Media Sales Funnel. When she’s not getting social, you can find her at the beach or a local yoga studio.

Janette Conwell is a Social Media Specialist at PCG companies. Her approach to social media marketing is a blend of strategic planning and creative thinking. She loves being in the industry because it inspires her, has endless growth opportunities, and plays a role in connecting the world.

See what past attendees have had to say: 

I really enjoyed AND learned a ton with PCG Companies. As an solo entrepreneur with zero experience using Social Media for a small business, I was guided every step of the way.  The Coaching Team helped me hands-on with everything from Facebook Ads to how to post on Instagram & Twitter to SEO. The online Digital Marketing Courses that came with my program were also very helpful…but what was most important was the individual Coaching specifically for my business.  Thank you for everything Denise, Janette and Jamie! – Barbara Berger, Musigator Rock

The summer of social course last year was great for our dealerships! This was my first opportunity to work with a social media expert one on one and get new ideas and feedback on our ideas. The course covered everything from the beginnings of social media, (creating a new page, reasons why you should post and advertise on social media) to advanced techniques in Facebook Ads, (canvases, custom audiences, tracking and analytics). The webinars were really good and the one on one strategy meetings were phenomenal. – Ryan Green, Weld County Garage

Agenda

Webinar 1

June 25th

Why Social Media?

  • History of Social Media
  • Importance of Social Branding and Advertising
  • Social Strategy

Webinar 2

July 11th

Intro to Facebook Ads Manager

  • Metrics
  • Objectives
  • Aspects to a Campaign
  • Graphics
  • Messages
  • Intro to Custom Audiences

Webinar 3

August 8th

The Auto Social Sales Funnel

  • What’s A Sales Funnel?
  • The Stages
  • Custom Audience Creation
  • Pixel Implementation
  • Custom Messages

Webinar 4

September 5th

Recap with Janette and Denise

  • Last Questions

Program Cost: $999