Tag: Automotive Advertising

Facebook Doubles Down On Automotive with Michelle Morris

If you had any doubts that Facebook wants to increase its share of OEM advertising dollars and build a world class advertising solution promoting car sales, meet Michelle Morris.   Michelle recently left Google, where she was the head of Google Autos which was focused on OEM and third party business relationships. Industry Note: MichelleRead More »

Are You Ready To Audit Your DealershipAdvertising Budget?

As we approach the last quarter of 2011 it is a great time to stop and ask if YOUR advertising strategy is yielding the best results for the money they invest.  We’ve been told to review our personal investment portfolios each quarter but do you carefully inspect the returns from our automotive marketing investments each quarter? In order to helpRead More »