Tag: Google Analytics

PCG Announces Strategic Alliance with Cox Automotive

EATONTOWN, NJ—PCG Companies, a leading automotive analytics and marketing consultancy firm, and Cox Automotive today announced a strategic alliance by which Dealer.com websites (a Cox Automotive brand) will support the PCG Specification for consumer engagement events and goals in Google Analytics (GA). Dealers using the Dealer.com website platform will have a standardized implementation of GoogleRead More »

New Event Leads Discussion on Automotive Analytics & Attribution

PCG Companies, an industry leader in automotive marketing strategies, online education, and data reporting, is pleased to announce that the Automotive Analytics and Attribution Summit (AAAS), a unique event dedicated to online marketing analytics and attribution for the automotive industry, will be held November 8-9 in Boca Raton, Florida. The AAAS was organized by PCGRead More »

The Big Google AdWords Lie

There are hundreds of companies offering business owners Google AdWords campaign management services.  The Return on Investment (ROI) you will see from using AdWords will depend on a number of factors, but one thing is certain, you should be inspecting the quality of website traffic that is generated by your AdWords campaigns. If the onlyRead More »