Tag: lead generation

Can Car Dealers Evolve To Become Lead Providers?

Dealer’s shouldn’t cancel third party classifieds or lead providers because of another dealer’s decision or the Automotive News article. On the other hand, dealers should not feel obligated to use third party classifieds out of fear of the negative impact they could experience if they canceled services.Read More »

Google Enters Automotive Lead Generation Business

In February 2010 Google made a presentation to a select group of industry leaders about their foray into automotive lead generation.  I was not in attendance but I was briefed on the program at the show.  I never heard any more about the details until today’s post in Automotive News. I am sure that Google has briefedRead More »