Tag: lotlinx

LotLinx Delivers Measurable Internet Sales Leads

LotLinx is a performance based inventory syndication solution where dealers only get charged only if qualified traffic comes to their website Vehicle Detail Pages (VDP). Lotlinx provides measurable traffic, leads, and phone calls – with results you can see!Read More »

LotLinx WOW Means LotLinx NOW

In January as a group, LotLinx dealers shifted 11% of their SEM spend to LotLinx- an average of $1,933 per month: They reduced their cost per shopper from an average of $23.70 with Adwords, to $3.99 with LotLinx They reduced their cost per VDP view from an average of $18.55 with Adwords to $3.17 withRead More »

LotLinx Reduces Days On Lot and Increases Sales Velocity

I have been writing about LotLinx for a number of months and I am still very excited about this product.  As I collect more data on dealers, who are using this vehicle advertising platform, the results are confirming what I first promised readers.  LotLinx accelerates car sales by sending more “shoppers” to the dealer’s website,Read More »

Accelerate Car Shoppers Not Generic Traffic To Your Website

Dealers are naturally skeptical on new marketing strategies because they have been burned many times in the past.  I don’t blame dealers for being cautious.  However, I will continue to pound the table not with an emotional plea but with actual data from dealer’s using LotLinx.   I believe once dealers consider the data, theyRead More »

Confessions Of A Google Adwords Advocate

Marketing professionals often recommend Google AdWords investments as part of a comprehensive digital marketing strategy. I have been a vocal advocate for AdWords in the automotive industry for many years, as dealers work to increase their visibility with car shoppers in the Zero Moment of Truth (ZMOT). Recently, I was challenged to prepare an “ideal”Read More »