I was on vacation in Myrtle Beach, South Carolina in the beginning of September. While there, I often checked into different locations on Facebook to document the attractions I saw and things I did. There was one thing that I noticed during my week of fun in the sun; the day after a check-in, Facebook would send me a notification stating that I recently checked into somewhere, and asked if I would like to leave a review. As an active Facebook user, I noticed this was a new feature. As a digital marketer, I automatically thought that it was a great idea.

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If a person is checking in to their location – whether it is a restaurant or a car dealership – and Facebook later reminds them to share their experience, it’s a nice and easy way to get reviews for your business.

Facebook asking a user to leave a review increases the probability that the consumer will leave one. Consumers are looking for honesty and credibility when considering a brand, and reviews help with that. The more people that check in, the more reviews you can receive.

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While this is a great way to get more reviews, remember as a business to answer any and all reviews – good or bad. This helps fans and new reviewers know that you are eager to hear from them and help them if they voice a concern.