What is up #NADA100 attendees and non-attendees. Welcome to February 3, 2017, a very special day because today is indeed my 29th year of life. Thrilling I know.

denise social shakedownThe PCG team is back from NADA, feeling refreshed and ready to conquer the world! We had a great show, and I just want to take a moment to thank/shout out a bunch of people for making it ten times better.

First off, thank you so much to everyone who came to booth 1261 and complemented PCG on our social media strategy. The team and I work very hard to make sure every graphic, link, tweet, comment, and like fall into place, so your words were much appreciated.

We had a lot of viewers tuning in for our live feed every day—they said it got them pumped up and ready to take on the expo hall! We also had a couple people swing by and say how much they enjoy all of our LinkedIn posting.

LinkedIn is like my step-child—I get so caught up in Facebook and Twitter, that I sometimes forget that there are people that love LinkedIn. So thank you for following along with our content over there.

I love giving credit when credit is due, so lets go down the list of all the socially awesome things about #NADA100.

We were complemented for being the only company with a SnapChat story at NADA, but that is not the case! Giovatto Advertising was right there with us, and we made a great connection through the platform. Not only was Giovatto snapping, but they made their own SnapChat filter for the event. How awesome is that! Snaps to you, Giovatto.

Of course the PCG team was following @ArnoldTijerina the whole time we were in NOLA. Not only does Arnold keep up with everyone and everything, but his twitter account was a great source for all of the NADA after parties. The PCG team would like to personally thank him for taking such wonderful photos at the AWA’s.

pcg at nada

With hours of footage and hundreds of pictures, my goal coming home from NADA was to take our captured moments and compile them into a groovy recap. However, my friends at Dealer eProcess beat me to it, and it looks awesome!

If you haven’t had a chance to see it go over to their Facebook page, the recap is pinned to the top. There was a ton of great stuff, and delicious girl scout cookies from Dealer eProcess.

Nobody is more socially connected than @SocialLittleMan. You could find him rocking every platform, all day, every hour, and not missing a beat. Glenn Pasch had a chance to go up and chat with him on Fuze News. Joey Little is just rocking it socially, but I don’t have to tell him that. Cue Chicago, “You’re The Inspiration.”

It was such an awesome experience to be able to chat, connect, and network with such fine people at NADA. The social experience there was just grand, and it really makes me love my career choices 10x more. Of course, many many congrats to all the AWA winners.

Thanks for such a great time, the support, the laughs, and of course the craw-fish. Be sure to check for The Social Shakedown every Friday to see what I think is worth shaking about.

pcg at nada100

About the Author

Denise Casagrande, Vice President of Marketing at PCG, is passionate about humanizing brands across social channels. She feels the connection businesses can make with their clients can be ever-lasting based off of the messages they're displaying through content. Creator of the Automotive Social Media Sales Funnel.