Set-up these two custom alerts in Google Analytics as a fail safe for when you don’t have time to inspect your accounts as often as you’d like.Read More »
Author: Jamie Paton
Jamie Paton is a Project Manager at PCG Digital Marketing by day and a TV connoisseur by night. As an SEO strategist she spends a lot of quality time on social media sites and with Google Analytics and Search Console.
5 Takeaways From The 2018 C3 Conference
The annual C3 conference is a great way to brush up on best practices and new SEO and content strategies from the best in the biz, here’s what we learned. Read More »
Is SEO Still Relevant?
It’s a new year—do you have a new digital marketing strategy? If so, I hope search engine optimization is part of it. Despite what you may have heard, SEO is not dead—and if you’re worried about paid ads cannibalizing clicks from organic on Google’s search engine result pages (SERPs), just know that there’s enough clicksRead More »
3 Ways Google’s SERPs Can Inform Your SEO Strategy
The Internet has tons of free SEO tools—but you know what’s also a great resource? Google’s search engine result pages (SERPs). Keep reading to learn more. Read More »
The Do’s and Don’ts of UTM Tags
When sharing a link back to your website, UTM codes help you track exactly how users are finding you. Are you sure you’re utilizing them properly?Read More »
Keyword Mapping: A How-to Guide for Beginners
Do you know what consumers are searching for? Keep reading to find out how to effectively map your keywords for a better SEO strategy. Read More »
The Holiday Marketing Checklist for Car Dealers
The holiday season means increased consumer activity. Follow this digital marketing checklist to avoid missing out on potential leads and sales.Read More »
5 Lessons SEO Strategists Can Learn From the Olympics
With hard work and the right techniques, you too can create a winning SEO strategy! Check out these tips to establish, implement and maintain a SEO gold medalist. Read More »
Internal Linking Tips: Go From Haphazard to Helpful
While internal linking can be the most daunting aspect of a successful SEO strategy, it is also quite rewarding. Check out these internal linking tips to boost your rankings!Read More »
3 Takeaways From Google’s New Image Search Filters
For certain Google Image searches, on both desktop and mobile, results now include a carousel of thematically colored filtered buttons across the top of the page to help users whittle down their search results. Keep reading to find out what else is new!Read More »