Author: Kwasi Asare-Darko

Kwasi is PCG's Paid Search Director. When he’s not analyzing digital advertising data, Kwasi likes to travel, spend time with family, and watch sports.

Why Does Marketing Attribution Matter?

You’ve probably heard conversations about marketing attribution. You’re familiar with the concept, but you wonder why it matters. Maybe you haven’t thought about it at all. Well, here’s a crash course that is worth the read. Marketing attribution is the science of determining touch points that contribute to an outcome, decision, or purchase and assigningRead More »