You’ve probably heard conversations about marketing attribution. You’re familiar with the concept, but you wonder why it matters. Maybe you haven’t thought about it at all. Well, here’s a crash course that is worth the read. Marketing attribution is the science of determining touch points that contribute to an outcome, decision, or purchase and assigningRead More »
Author: Kwasi Asare-Darko
Kwasi is PCG's Paid Search Director. When he’s not analyzing digital advertising data, Kwasi likes to travel, spend time with family, and watch sports.
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