Author: Michael Servello

Mike is an easy going, fun loving individual who doesn't like to take life too seriously. If he's not at the gym, or watching a sporting event, you can find him checking out the best breweries New Jersey has to offer.

Attribution in the Buying Cycle

Have you ever been online, seen an advertisement for a product and ended up buying it?  Of course, you have–who hasn’t?  This is called market attribution, or the determination of the steps a user took to reach a desired outcome.  I attribute attribution (see what I did there?) to the success of many e-commerce businesses. Read More »