Are You Delivering on Your Marketing Claims?

Two recent conversations I had at Agent2021, Gary Vaynerchuk’s digital marketing conference, weren’t centered on what companies should be marketing–rather, how companies could make sure their employees were delivering on their marketing messages. Good marketers will generate buzz for a business based on what differentiates them from others in their market, whether it be somethingRead More »

Keep Confetti Cannons Out of Your Marketing

Every time we log into our computers or open up our phones, we are bombarded by marketing messages. If I asked you to take a survey of what you are seeing, how many of you would answer that a large majority of your inbox is flooded with marketing materials that don’t apply to you? TheRead More »

3 Questions to Ask Denise at #NADASHOW

A new year means the start of the most comprehensive auto conference in the world, and with it comes new advancements, strategies and marketing techniques. With changes being made to how marketing is done in 2019, I want to make sure you are adapting as smoothly as you need to be to set you upRead More »

Why Real Change Begins Today

As the clock approaches midnight on December 31st, many of us are ready to finally put into place the changes we’ve been promising to ourselves for months. The new year will be better, more prosperous, and most importantly, you’ll be happier.   “I am going to lose 15 lbs.” “I am going to work out.”Read More »

What Content Fits Your Strategy?

You’ve explored your goals, listed out your priorities, and formulated a strategy to help you achieve your goals. Now, how do you implement it? The first step can often be the hardest, especially when it comes to crafting content for your site or blog. The most important part of starting any project is just that:Read More »

Executing PPC In A Digital World

In today’s digital world, there’s a lot of discussion out there about the importance of creating and implementing a sound PPC strategy. However, Ad platforms are complex and just because you have a strategy, data, or other assets, doesn’t mean you’ll automatically execute on that strategy. If the technical aspects of a paid search campaignRead More »

Developing and Executing a Social Media Plan

The late, great, Robin Williams said, “No matter what people tell you, words and ideas can change the world.” We are all capable of crafting ideas that can inspire potential clients to purchase what we are offering. When it comes time to execute, many struggle. Obstacles such as money, time, and resources can prevent youRead More »

PCG will be at NADA 2019

The 2019 NADA conference will be full of opportunities to grow your business, and if you’re planning on going, you won’t want to miss out on the chance to speak with the PCG Digital team. Whether you catch one of our team members speaking, or you just want to unwind with us at Happy Hour,Read More »