About Brian Pasch
Founder of PCG Companies, Brian has built his automotive business insights and strategies on a foundation of 20+ years in information technology and marketing leadership. He has been recognized as a builder of world-class data warehousing models, a creator of award-winning search marketing strategies, and the highest- rated internet trainer in the automotive industry.
Brian Pasch is an avid writer and blogger and his commentaries on automotive digital marketing and sales process populate professional social websites everywhere. He travels extensively around the globe helping automotive professionals adapt to changes in consumer shopping patterns, learn better online marketing strategies, and sell more in this digital age. Brian and his team at PCG Companies have created the automotive industry’s most comprehensive library of online workshops for digital marketing, sales process, and management training. These workshops allow him to mentor the next generation of automotive professionals, all of whom need data analytics, multi-touch attribution technology, and online marketing skills to lead their dealerships in the years ahead.
Books by Brian Pasch
Brian has published four books to date, the first being in 1984 with Prentice Hall.
In 2011, Brian collaborated with Tracy Myers and a dozen automotive industry experts to write Unfair Advantage. The book provides guidance to automotive professionals who want to understand today’s marketing strategies to sell more cars.
It has chapters on SEO, SEM, Social Media, Vehicle Merchandising, Branding, Leadership, CRM Process, Direct Mail, Email Campaigns, Website Design, and more. Unfair Advantage is currently available for sale on Amazon.com.
In 2013, Brian published his third book in collaboration with Marc McGurren, Ed Shaffer, and Glenn Pasch. The book entitled Selling Cars in the Digital Age was created to meet the needs of dealers seeking to improve their Internet lead handling processes. It is available in paperback and as a PDF for electronic reading and distribution.
The book has received critical acclaim from the dealer community and is one of the most current guides for CRM utilization in the automotive industry. Chapters include recommendations for CRM templates, workflows, and consumer engagement strategies.
In August 2014, Brian released Mastering Automotive Digital Marketing. This textbook is a first of its kind for the automotive industry.
Mastering Automotive Digital Marketing includes the structure, responsibilities and strategies to empower every member of an automotive dealership’s digital marketing team, specifically designed for Dealer Principals, General Managers and Digital Marketing Managers.
This comprehensive book will also serve as the textbook for PCG Consulting’s Digital Marketing Certification Courses led by Brian Pasch and the experts from PCG.
In 2017, Brian released “Swimming with Digital Sharks,” to give automotive managers the confidence they need to succeed online in 2017 and beyond. Brian will also release a new book in November 2017, entitled, “Who Sold It?“ “Who Sold It”is the first non-automotive specific book written by Brian, and addresses strategies, technologies, and metrics that will help business owners of all sizes to better identify the marketing investments which are helping their company reach their business goals.
Find Brian Pasch Online
Brian is an active blogger and his weekly posts can be found on a number of automotive community websites, and his social media properties
Here are a few places where you can find articles written by Brian Pasch:
- DrivingSales Automotive Community
- DealerRefresh Automotive Community
- Automotive Digital Marketing Community
- Brian Pasch’s Personal Blog
- Brian Pasch’s LinkedIn Blog
In addition to online articles, Brian Pasch is a frequent contributor to AutoSuccess Magazine and Dealer Marketing Magazine, publications that are sent to automotive retailers in the United States.
See Brian Pasch Speak
Check back soon for more opportunities to see Brian present.