In January as a group, LotLinx dealers shifted 11% of their SEM spend to LotLinx- an average of $1,933 per month:

  • They reduced their cost per shopper from an average of $23.70 with Adwords, to $3.99 with LotLinx
  • They reduced their cost per VDP view from an average of $18.55 with Adwords to $3.17 with LotLinx
  • The increased their Time on Site from an average of 1:96 with Adwords to 4:16 with LotLinx
  • LotLinx delivered 94% new visitors- nearly 20 percent better than Adwords.

Overall, LotLinx dealers increased their shopping traffic by 66% with the same spend, delivering more new shoppers to their franchise with twice the engagement levels.  We don’t know what to say other than LotLinx is a WOW advertising engine!

Increase The Velocity Of Your Sales

More shoppers means more sales. LotLinx has recently implemented velocity tracking for all of their dealers so that they can determine differences in “travel rate” for VINs receiving LotLinx traffic.

In the month of February, new car inventories moved 45% faster with the support of LotLinx. Used car inventories moved 54% faster (see results chart below).


Two of the largest and most sophisticated dealer groups (Using LotLinx) attribute one, truly incremental sale per 20 – 36 LotLinx unites they receive (depending on the brand and store location involved)- a cost per sale of $80 – $145.   LotLinx is changing the classified advertising industry with a revolutionary new model that dealers love.

PCG Digital Marketing is an authorized sales partner with LotLinx and best of all, dealers get ROI-BOT™ Lite when you signup for LotLinx!


Get Your Inventory In The LotLinx Network

Dealers who are ready to accelerate their car sales using LotLinx have only one call to make: 732.450.8200.  Ask to speak to Matt O’Such or Mike Lizza about LotLinx.  They will get your inventory in the network immediately and remember you only get charged when a car shopper clicks on your vehicle.

“LotLinx is a dealer centric advertising model. It aligns MEASURABLE and VISIBLE traffic to the dealer’s Vehicle Detail Pages (VDP) with advertising costs. LotLinx drives shoppers to the dealer’s VDPs and creates the ideal conversion experience.” – Brian Pasch


About the Author

Brian Pasch is the founder of PCG companies. PCG provides customized marketing and training solutions for businesses that are committed to dominate their local market.