Every writer has a certain style or attitude that feels most comfortable to them. The problem is, when you write for a living, you have to write in a style that is most natural for your client’s voice and not your own. Otherwise, they won’t stay your client for long because your content won’t resonate with the people they are trying to reach. This gets even more confusing when you have multiple clients all with different styles. You may look good or feel most comfortable in a t-shirt and jeans, but it may send the wrong message if you wore them to a wedding. Like your clothing, good content has to fit the situation.

Generally this requires bouncing from voice to voice for each client. One may require serious, straightforward information where the next piece may call for fun, inspirational copy.

Luckily, there are ways to use your writing skills and talents to help juggle different voices for each client. All it takes is a little forethought and some creativity to make each piece stand out and inspire readers to take action. That’s what your clients are looking for, after all.

Perception Is Key

A good writer knows how to put themselves in the place of their reader. Who is this blog directed to? What are they interested in? What do they hope to take away? Writing for multiple clients requires writers to do this multiple times on any given day. The best way to do this is to look at it from the client’s perspective. What do they sell or advocate and how do they present themselves?

If they are a luxury car dealer, then you should probably stick to aspirational verbs and adjectives that paint a picture of luxury and confidence. If you’re writing for a client that sells sports equipment, you can be a little more casual and pepper your content with jargon and action verbs.

Let It Go

Now, how do you go from one voice to another? That’s the tough part. For one thing, it requires a diverse vocabulary that can cover different styles of writing, which is something every writer should continue to develop every day. The other thing you can do is once you finish writing for a client, take a step back and reset your thinking. Go listen to a song, take a short walk, or just find a way to get out of the mindset you were in during the writing of that piece of content. Then go in and familiarize yourself with the tone and emotion employed by your next client, and begin the whole process again.

Once you get into these habits, you’ll be able to bounce from one voice to the next and get comfortable writing for each one. Pretty soon they’ll start to feel comfortable, just like going from a suit and tie at work, to a t-shirt and jeans for the night.