Today on CBT News, Glenn Pasch sat down with Jim Fitzpatrick to announce PCG’s latest venture: a partnership with Northwood University‘s accredited automotive marketing and management program.

Beginning with the fall 2015 semester, Northwood University will be offering an in-depth course curriculum for students focusing on digital marketing skills for the automotive industry based on PCG’s book, Mastering Automotive Digital Marketing.

Students will learn a variety of skills through live instruction in addition to having access to PCG’s online training platform, the PCG Learning Center. This learning center contains multiple courses with self-paced modules with titles such as, Fundamentals of Digital Marketing, Google Analytics for Car Dealers, Video Marketing Strategies, and a variety of others.

In the past, these topics had only been touched upon. Now that these elements are at the forefront of marketing today, Northwood decided to take the next step to ensure that their students were trained and ready as they entered the job market.

“Previously, they [Northwood University] would focus on digital marketing in only one or two classes over the course of a semester,” said Glenn during his CBT News interview.  “Moving forward, this is the next generation of people who will be working in dealerships, owning dealerships… and understanding that digital marketing is such a huge piece of marketing now, they need this education.”

The class will be co-taught by Glenn and Elgie Bright, Professor and Chair of Automotive Marketing and Management.

For more information on Northwood Univeristy, please visit www.northwood.edu

For more information on PCG’s online training courses, please visit www.pcgtraining.com

About the Author

Gina Orlando is the Marketing Manager at PCG and is passionate about learning new things and keeping up with the latest marketing, social media, and pop culture trends. In her spare time, she enjoys listening to country music, online shopping, and anything chocolate.