Quite obviously, web content and regular content differ greatly because of the reader.  Internet users want information quickly, but they don’t want to do much work to get it.  Instead of completely reading through a piece of content, they skim it, so it’s important to make sure that you have concise information in the right place.

Here are a few tips you can use to improve your business’ web content:

Stay Relevant

When Internet users type a topic into a search engine, they expect that search engine to provide results that are relevant to their search.  If they click on your site and find irrelevant, outdated information, they’ll immediately bounce from your site and go somewhere else to find what they’re looking for.

Keep It Concise

Website surfers are skimmers; they prefer to quickly scan and review information, rather than reading an entire article.  When you’re writing for the web, there’s no need to belabor your point.

Use the Inverted Pyramid Method

Many people swear by this method of writing content for the web.  After all, Internet users tend to digest content a bit differently than print readers.  The Inverted Pyramid Method suggests putting your conclusions at the beginning of your page and working backwards from there.  This way, your most important information is front and center, and you’re less likely to lose readers’ interests.

Check and Recheck For Grammar and Spelling Errors

Grammar and spelling errors have a way of completely negating your argument.  As soon as a reader comes across an error, the writer loses credibility.  The reader will start to doubt the information you’ve supplied and maybe even stop reading all together.  Even if you consider yourself pretty good at catching errors as you write, it’s a good idea to read over the finished product a few times before you hit publish.

With these tips, you’ll be sure to produce more engaging content for your readers, and keep them from bouncing from your site.