Spring is right around the corner, and you know what that means, our industry is gearing up for the biggest automotive event of the year: the National Automotive Dealers Association (NADA) Convention & Expo.

This can’t-miss conference is filled to the max with amazing keynote speakers, workshops, and exhibitors galore (including us – hint, hint), and once again, Brian and Glenn Pasch will be there to share their expertise on web presence management and employee training strategies.

If you want to stay at the forefront of the latest in automotive digital marketing, and learn how to effectively train your team, you won’t want to miss these dynamic sessions.

Check out their workshop times below:

Implement a Web Presence Management Strategy with Brian Pasch 

brian - nadaToday dealers need a Web Presence Management Strategy to get the best return on investment for their marketing dollars. With the lines blurred between SEO, SEM, social media, video marketing and reputation management, Brian will show attendees how to integrate these strategies to win more customers online.

3/31/2016    3:45pm – 5:00pm    N224
4/2/2016      8:30am – 9:45am    N110

Increase Employee Performance: Step by Step to 30%+ with Glenn Pasch 

glenn - nadaLearn how to create effective processes, how to train employees to perform at a high level, and how to hold employees accountable in a positive manner that can improve results by 30 percent. Use these strategies to build a high-performing team that can maximize your marketing investment.

3/31/2016    12:15pm – 1:30pm    N101-102
4/2/2016       8:30am – 9:45am     N220


Walk away from your time at NADA with a new understanding of web presence management and new strategies to implement in your dealership when you get back. Do yourself a favor: make time in your busy schedule to attend Brian and Glenn’s workshops, or schedule an appointment to meet with them by calling 732-450-8200 today!

About the Author

Gina Orlando is the Marketing Manager at PCG and is passionate about learning new things and keeping up with the latest marketing, social media, and pop culture trends. In her spare time, she enjoys listening to country music, online shopping, and anything chocolate.