Did you know: the average attention span of a human is less than that of a goldfish. 8 seconds is all the time you have to win over consumers, therefore, your email campaigns must be compelling, include an effective call to action, and render on all devices.

This week on Auto Marketing Now, Justin Brun and Ben Koller, the founders of Dynamic Beacon joined Brian on the show to discuss their dynamic marketing solutions.

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One of the most detrimental issues in the auto industry is that dealerships are focusing on the quantity of emails rather than their quality.More than half of consumers open their emails on a mobile device. Emails should be tested from a consumer’s standpoint, and if you are not wowed by all aspects of the email, you have some work to do.

The power of email is strong; dealers should be sending highly personalized emails that open gracefully on all devices. Bombarding consumers with too many emails can not only cause them to unsubscribe, but may cost you their business altogether. Dealers using Dynamic Beacon saw on average 25-35% open rates, and a click through rate of 7+%. The fully optimized emails offer a compelling subject line and are compatible with all CRMs, enabling dealers to review all communications with each consumer. All of the data is fully transparent on Google Analytics.

Dealers want to send out anything and everything, but to captivate today’s shopper’s you must be more thoughtful with your campaigns and not only offer engaging emails, but engaging landing pages and CTAs as well. Dynamic Beacon offers a 90-day agreement that then moves form month-to-month in which they build content on your website and emails. For more information, visit www.dynamicbeacon.com or email at info@dynamicbeacon.com.

Marketing Tip of the Week:

Email has the power to reach anyone, yet your emails aren’t effective if they aren’t making it to the inbox. Words or phrases such as “save thousands” or an abundance of images can trigger spam filters and prevent your message from reaching its destination. Tools such as www.maul-tester.com and www.litmus.com/spa-filter-test can be used to test your emails and ensure you’ll make it to the inbox!

Email Grab Bag Question of the Week:

“Should I be doing some sort of special re-targeting for the people that respond to my email campaigns?”

Very few dealers take the time to reinforce their campaigns with remarketing banners. With good landing pages that are specific to a campaign, you can see what offers they’re engaging with and retarget them using the same look and feel of the email. Sending out email communications and taking consumers to a corresponding landing page is a good practice that can be made great when you take the extra step to target those people with specific marketing.

Everyone has an email address, so if you aren’t wowed by your emails it is time to make a change. Tune into Auto Marketing Now for more ways to amp up your digital marketing strategies!

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.