In the formal words of Google, “Google Map Maker is graduating to Google Maps” in March 2017.

Map Maker allowed anyone to update and add to Google Maps listings, which moderators could then approve. The purpose of the service was to ensure maps were accurate and to help fill out road and business information where local details were not as readily available. While this worked for some time, it has enabled high-profile pranks, and allowed search engine optimization (SEO) spammers to easily create multiple and false listings to manipulate ranking results.

Users still can—and are encouraged to—contribute to Google Maps through the Local Guide Program where they can earn points and unlock rewards for submitting edits and other information. Instead of doing it on Map Maker, however, they will do it through Google Maps by clicking “suggest an edit” on the listing.

The newer system for approvals is designed to cut down on spamming problems, but people with negative intentions may be able to take advantage of this. It seems that if there is enough persuasion, it may be possible for the title of a business and/or phone number to be changed, or a business can be marked as closed.

To help defend your small or medium-sized business, make certain you have your Google My Business page claimed to easily make edits and corrections of your own. You will know if your page is not claimed if you see a “Own this business” option next “Suggest an edit” on the listing. You should keep an eye on the listing to make sure there isn’t incorrect information being shown.

The merger of Map Maker and Local Guides will allow edits and approvals to be published more rapidly, and improve the Maps editing experience on both mobile and desktop.

About the Author

As a Digital Strategist and Head of Training, Kristen enjoys adapting to the role of whatever the day calls for. In her personal time, she can be found at the gym working out or spending quality time with her daughter and friends at the beach or on the dance floor.