I know the word “basic” can be seen as a negative, but don’t be fooled. When it comes to coding, even a basic knowledge can be beneficial to each and every professional—especially a marketing professional. People often think that only computer programmers benefit from understanding code, but let’s debunk that right now. Why does basic HTML and CSS knowledge go a long way in the field of marketing? There are many reasons your business can excel with such knowledge, and below are just a few.

Build An Outstanding Company Website

If you can’t market yourself, who can you market? By understanding basic HTML, marketers can create the structure of each page and outline what each page will contain, all while the CSS creates the design. This skill helps marketers spruce up their company website, creating a great visual representation of what the company is about.

Become Aware of What Is Possible

Oftentimes, marketers and web developers clash heads over what can and can’t be done on a page. By understanding code and what goes into certain styling and formats, marketers can realize what ideas are unattainable, and what can be done with ease. Miscommunication is very common, and with some basic understanding of HTML and CSS, getting ideas across clearly becomes that much easier.

Bringing Work Home

No, we’re not saying to do work at home. What we are saying, though, is that with this type of intelligence, companies can start bringing outsourced work back in-house. Bringing work in-house not only saves time, but can also help to save money in the long run. Waiting on developers to fix a landing page or email template could take some time, and as we all know, time is money.

Update SEO Strategies

Organic search is a great way to attract new customers. While most marketers understand the importance of SEO, they also need to be able to read a page’s skeleton to evaluate what needs to be fixed. Whether it be meta descriptions, ALT tags, or other necessary SEO elements, having knowledge of basic coding can help enhance organic search results.

There are many ways marketers can learn basic HTML and CSS. Through websites like Codecadamy, you can gain the knowledge you may need to further succeed in your field.

Want to learn a few basic HTML tips right now? Check out one of our past blogs for a few simple codes you can start using today!

About the Author

Sean Del Galdo is a content writer for PCG Companies with a background in management and marketing, and is a fan of all things sports and music. When he isn’t writing at work, you can find him hanging out with friends, watching the New York Rangers, or going to a concert.