The Paid Search Manager is responsible for creating paid search campaigns for our clients. The ideal candidate has proficient knowledge in pay-per-click advertising, video advertising, and remarketing, and possesses strong written and verbal skills. This position requires someone that is certified and skilled in Google AdWords. This individual will work directly with the client.
Responsibilities
- Google AdWords Certified
- Bing Ads Certified (not required, but a plus)
- Designing, managing, and optimizing Google AdWords campaigns and other SEM initiatives for clients including paid search, remarketing and video advertising
- Customer management and support by phone and email
- Communicate with all parties to ensure account creation is seamless
- Daily management of bids, spend, and resulting performance to ensure goals are in alignment with stated objectives
- Ongoing account optimization: structure improvements, targeting improvements (geo, demographic, day-parting, keyword, and URL), frequency caps, search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms
- Collaborate with internal teams and external partners to develop new capabilities and test new strategies
- Must be willing to work independently and in a team setting
Qualifications
- 4 year college degree; BA or BS in related field
- Google AdWords Certified (required)
- 1+ years of experience creating and optimizing large paid search campaigns
- Strong phone and customer service skills
- Experience with Google Analytics and third-party SEM tools
- Superior analytic abilities and excellent writing skills. Exceptional and talented problem solver.
- Excellent computer skills–90% of your day is working online with the Google AdWords, creating spreadsheets, and other applications pertaining to paid search
- Outstanding communication and interpersonal skill (written and oral)
This is an entrepreneurial and results-oriented position. You’ll be working directly for the CEO and his senior staff. You’ll be expected to work hard, come up to speed, and handle a heavy workload as quickly as possible.