With YouTube ranking as the second most popular search engine, the platform presents a prime opportunity for car dealers to strategically reach a wide audience of prospective customers. PCG’s automotive paid search specialists create targeted pre-roll advertising campaigns on YouTube, giving your dealership airtime as viewers go about their video browsing.

Somebody’s Customers Are Watching YouTube Ads Right Now

If you aren’t utilizing this powerful platform, then chances are that one of your competitors is. In a crowded automotive space, converting your website visitors into your customers isn’t an easy feat. With pre-roll video ads, you have the opportunity to win back those customers who have already visited your website.


Target Smarter, Not Broader

Just like our other automotive paid search campaigns, our specialists carefully determine who your YouTube pre-roll ads should reach. Whether it’s targeting a certain metro area, a broad interest like pickup trucks, or something as specific as the brand you sell, you can expect your 15- to 30-second videos will play for consumers who are actually interested in what you have to offer.

Because the ads are designed to only reach your target market, there’s minimal wasted reach. Combine narrow targeting with the fact that you only pay when someone sees your videos, and you’ll see why YouTube Advertising is a cost-effective component that you should add to your dealership’s paid search strategy.

It’s time to get more out of your marketing budget and add YouTube Advertising to your automotive digital marketing strategy. We can make you the star of the show if you want to be, so don’t hesitate to contact us today.