Total Clicks
192
Average Cost-Per-Click
72 cents
From the client:
"Legacy Ford’s Facebook activity with PCG Digital Marketing has given an impressive return on investment in a short amount of time. Having the ability to launch highly targeted campaigns in a short space of time is a big advantage. The responsiveness of PCG helps a great deal, as professional and appealing graphics are created quickly and they manage the backend on our behalf. Driving this is an account manager who is easily reached to provide advice and guidance on generating the best results.”
Paul Lappage | Online Marketing Manager at Legacy Ford
Challenge
Legacy Ford looked to PCG’s social media advertising service to market vehicles to their local community through Facebook, build a new online audience, and enhance their online reputation.
Strategy
To reach new potential customers in the area, PCG created a device-independent landing page built specifically for social media. The landing page included an offer to appeal to fuel-conscious car shoppers in the area.
The campaign offered a $25 gas card to customers who completed a test drive of the new Ford Edge. Using Polk data, the ad was targeted to Facebook users who were 18 years or older, within 25 miles of Rosenberg, and were either in market for a new Ford or crossover vehicle.
Results
After just a month of using PCG’s service, Legacy Ford saw results for their Ford Edge campaign.
In fact, according to the GM, the dealership had 10 specific references that a customer came to the dealership because of Legacy Ford’s strong presence on Facebook during the month-long campaign. These results were not generated in a report, but were known thanks to solid communication both within the dealership and between the dealership and PCG.
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