Bounce Rate
Improved
53%
Leads
Increased
149
From the client:
"We had a seamless experience with fantastic customer service. I loved the site design and worked well with the PCG team.”
Megan Hopf | Assistant to Consumer Regional Manager at Mortgages for Champions
Challenge
Mortgages for Champions–a mortgage company that caters to “local heroes” like teachers, doctors, military personnel and more– wanted to give a modern refresh to their six-year-old website. The company looked to PCG to revamp the site’s appearance, improve the mobile experience, and enhance the overall user-friendliness.
Strategy
PCG committed to a complete website redesign, from desktop down to mobile. In just about five weeks, PCG improved the website with:
- Modernized Design: The new design features images of the business’ targeted audience: firefighters, police, teachers, and more. This element helps create a sense of reliability and trust.
- New Logo: This gives Mortgages for Champions of a sense of visual identity it was lacking. The simple design features patriotic elements, further lending to the idea of trust.
- Conversion-Centered Layout: A simplified layout makes it easy for visitors to find the information they need and to take action.
Results
In the month before the site’s redesign, the Bounce Rate was 70% and Average Visit Duration just 1:23. The month following the new website launch, the Bounce Rate was down to 53% and Average Visit Duration increased to 2:19.
In addition to improved website statistics, there was also a clear difference in conversion. In the three months following the new website launch, Mortgages for Champions saw an increase of 149 leads than the three months prior.
What does your website say about you?
All the right things--when you let us take care of it.
Learn More