Republishing Content - Lazy GirlSo you’ve written a blog post, given it an edit and hit publish – and you can’t wait to get it out there in the blogosphere!

Naturally, the next thing to do is share it on all social media platforms for your family, friends and colleagues to see. So you open your favorite social sharing platform, carefully craft a post, copy and paste it to Facebook, Twitter, Google+ and LinkedIn, and BAM, you’re done!

There’s just one problem: you’re thinking about you – not your audience.

You see, a Facebook user and a Twitter user are looking for different things in a post, as are a LinkedIn user or Google+ user.

It’s true, it can be time consuming to come up with two, three, four or more (depending on how many platforms you’re on) different posts for each blog you construct. After all, haven’t you done enough writing for one day?

But the good news is, tweaking your content can be a piece of cake!

Below are some simple examples from PCG to help vary your social content across these four platforms without the extra work.

Here’s how we switch it up:


Republishing Content - Facebook Post

Note: Facebook users don’t want to see a paragraph of text – keep it short, sweet and to the point!


Republishing Content - Twitter Post

Note: Twitter users like witty phrases and calls to action indicating where your link will take them.


Republishing Content - GooglePlus Post 

Note: GooglePlus users respond to posts that can offer them learning opportunities. So if your blog post is informative, let them know!


Republishing Content - LinkedIn Post

Note: LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook, so if your post is from your company blog, share that with your audience.

As you can see, you don’t have to go crazy to make your posts 100% unique for each platform, but just switching up a sentence or a few words makes a great deal of difference to your audience.

Want to learn more about what users of the top 8 social platforms (Facebook, Youtube, GooglePlus, Twitter, Instagram, LinkedIn, Pinterest and Vine) want to see? Download our free guide below!

Social Media Best Practices CTA


About the Author

Michele Kowalski is an outgoing, driven individual, as well as a fitness fanatic, who loves going on runs and working out. She enjoys spending time at the beach with her husband, family and friends!