Consumers are getting smarter. They don’t want to be bombarded with marketing messages. They want messages that are not only specific to them – but speak to them, too. Consumers are now 27 times more likely to click through online video ads than standard banners.

The most effective form of video remarketing is Trueview format, also known as pre-roll advertising. This is when a short video ad plays before a regular video, just like a commercial. With this format you only pay if someone watches a significant portion of the video or clicked on it.

1. Stronger Brand Messaging

The video format allows for you to present a much stronger brand message than can be conveyed through a text or even a banner ad.

2. A Captive Audience

In terms of audience, it’s also better than a television ad since the viewer is a captive audience – they’re waiting to watch the video they selected and are forced to watch your video first, as opposed to standard TV commercials where many people leave the room or avoid them altogether with DVR devices.

3. Improve ROI

Advertisers who use remarketing on YouTube have improved their return on investment (ROI) by targeting customers who have demonstrated an interest in their product or service.

4. Scope

Your YouTube video can earn millions of views, often quickly, allowing you to reach potential customers on your remarketing list sooner than with other remarketing methods.

5. Efficient Pricing

The AdWords auction model offers competitive rates that meet your target ROI. With TrueView video ads and AdWords for video, you pay only when the user chooses to watch the ad (cost per view).

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.