When marketing your business, are you taking the largest and most diverse generation in the United States, also known as Millennials, into account? If not, you could be missing out on a world of opportunities for growing your business and your bottom line.

As, arguably, the first generation shaped by technology, digital marketing is more important than ever when reaching Gen-Y prospects. Check out our infographic below for tips on marketing to this massive and unique generation.

About the Author

Gina Orlando is the Marketing Manager at PCG and is passionate about learning new things and keeping up with the latest marketing, social media, and pop culture trends. In her spare time, she enjoys listening to country music, online shopping, and anything chocolate.