Missed opportunities on trade-ins are costing dealerships more and more each year. Join Brian Pasch this week on Auto Marketing Now to learn why it may be time to trade in your trade-in software.
This week, special guest Bryce Englert, CEO of TradePending, joined Brian on the show to discuss the most responsive trade-in platform hitting the market, Snap.
TradePending’s Snap is a better method for the consumer to quickly engage with the dealership’s website and find the information they want. The software is organically integrated, and provides the consumer with transparent market pricing. The platform tells the consumer what their vehicle is selling for locally, therefore integrating supply and demand in the price. The seamless integration into the dealership’s website combined with the utmost transparency gives the consumer a sense of security and sets the groundwork for a positive customer relationship.
All actions and data, such as days on market, demand, and links the consumer viewed are sent straight to the dealership’s CRM. They can also inspect where the shopper accessed the platform, and from what device. This insight allows dealers to send the most engaging follow up possible.
Consumers are under the impression that dealerships net much more from a vehicle than they realistically do. Therefore, showing consumers the selling price of comparable vehicles listed nearby ensures that they are, in fact getting a good deal.
In a recent case study, TradePending Snap increased a Toyota dealership’s leads by 400% per month. The increase in conversions is accredited to the software’s advanced mobile integration. The platform bags the traditional click-down design of a trade-in tool, and instead makes the information available with only 4 thumb actions. Consumers simply use the select button to enter their year, make, model and trim, and they are presented with a highly responsive report without ever leaving the page they were on. Snap provides a unique perspective with local market data, with an impressively low 4 clicks!
On this week’s strategy session, Brian discusses the significance of embracing consumers at the top of the sales funnel. One of the most effective ways to move them through the purchase path is through short videos. These videos should only be about 10 seconds, include eye-catching graphics, and be shared on social media outlets such as Facebook and Twitter. These videos are purposed to capture in market shoppers at the top of the funnel, and encourage them to continue through the path to purchase. Remember to use a mobile friendly platform, since most consumers will be viewing your video on a mobile device!
The Email Grab Bag question of the week: “I have started to do Facebook advertising, but the results aren’t showing in Google Analytics…help!”
Google UTM tags must be used when running Facebook, Instagram, Twitter, and email campaigns. It is simple, first go to Google URL Building, enter the link to your landing page, and then fill out the tags (campaign, media, source) . You can then inspect the campaign in Google Analytics, review, and compare your campaign results.
Campaigns must be inspected to optimize your investment and progress your dealership! Remember to send in your questions and if it is used on the show, you’ll be sent a free copy of Mastering Automotive Digital Marketing.
Put yourself at the forefront of the digital age – tune into Auto Marketing Now with Brian Pasch every week!
About the Author
PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.