With the new year right around the corner, the industry is gearing up for the biggest automotive event of 2017: the National Automotive Dealer Association (NADA) Convention & Expo.

Jam-packed with remarkable keynote speakers, workshops, and exhibitors, this conference will be the industry’s biggest event of the year—and Brian and Glenn Pasch will be there to share their expertise to help mold your strategies with the most innovative techniques.

Redesign your training process and stay at the forefront of the latest in automotive digital marketing with these dynamic sessions.

Check out their workshop times below:

Google Analytics: The Modern “Up Log” for Your Virtual Showroom with Brian Pasch

Brian will show attendees how Google Analytics metrics, charts, and reports provide insights into your online marketing effectiveness. He will also show you how to analyze consumer engagement on your website and identify areas for improvement; increase conversion of website traffic into sales; and the 10 most important website activity metrics for dealerships.

Schedule:
1/26/2017     2:30 pm – 3:30 pm       206-207
1/27/2017     10:30 am – 11:30 am     228-230
1/28/2017     9:00 am – 10:00 am     206-207

Unleash the Power of Connected Marketing with Glenn Pasch

The number of places customers can find your dealership’s message is staggering—and with a plethora of marketing opportunities, a consistent message is more important now than ever before. Glenn will show attendees step-by-step strategies to determine how to connect your message with customers wherever they find you, from buying offline media to what digital advertising works and why reviews matter.

Schedule:
1/26/2017     1:00 pm – 2:00 pm       206-207
1/27/2017     10:30 am – 11:30 am     217-219
1/28/2017     10:30 am – 11:30 am     208-210

Moving the 60 Percent: The Secret to Creating a Powerful Team and a Dominant Business with Glenn Pasch

Too often poor team results are due to overdependence on top performers. In this workshop, attendees will see how, by focusing on the middle 60 percent, you can get these consistent performers to increase performance, leading to more long-term success. You will also learn step-by-step review, coaching, and follow up techniques that have helped dealerships improve and retain performance over the long term.

Schedule:
1/26/2017     4:00 pm – 5:00 pm       288-290
1/28/2017     9:00 am – 10:00 am      217-219
1/29/2017     10:45 am – 11:45 am     228-230

Leave NADA with the most effective techniques to connect with consumers, analyze your data, and train your team. Attend the can’t-miss workshops of this can’t-miss event, or schedule an appointment to meet with Brian and Glenn by calling 732-450-8200 today!

About the Author

PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.