The modern customer is changing faster than ever before. They expect a customized shopping experience, and do not want to be bothered with irrelevant information. So how relevant are your offers and specials?
This week on Auto Marketing Now, join Brian Pasch and Sean Stapleton to discuss DealerTeamwork’s new advertising solution.
DealerTeamwork has created a merchandising, personalization, optimization platform (MPOP) to deliver quality advertisements and provide shoppers with more choices.
The platform starts with inventory feeds and looks at the vehicle pricing and disclaimer. It then works with the dealer step-by-step to create relevant ads. Each advertisement is optimized by looking at the keywords shoppers are typing. DealerTeamwork uses this information to present the shopper with the most relevant ad and landing page based on their behaviors.
Dealers cannot effectively advertise for vehicles, services, or anything without relevant content. DealerTeamwork dynamically generates the right content with an engaging call-to-action and a self-optimizing design to increase conversions.
The platform works to give consumers more options. Lets say someone is searching for a Jeep Cherokee, you don’t necessary know if they want a new or used model. DealerTeamwork will show them an advertisement for both a new and a used model side-by-side to lead them to the most relevant page and increase engagement. All ads and landing pages are mobile-friendly.
Today’s shoppers are evolving, and transparency is more important now than every before. If you show consumers the right advertisement and bring them to the right landing page, your conversions will increase.
All DealerTeamwork data can be tracked directly in Google Analytics, making the platform transparent for dealers as well.
For more information on the platform, visit http://www.dealerteamwork.com/ or tune into Auto Marketing Now for the latest in automotive digital!
About the Author
PCG Digital Marketing is an award winning digital agency headquartered in Eatontown, NJ. We help our clients get found online through innovative search, social and online advertising campaigns.